Who you are
Just as I work with organizations to help them understand their target markets, there are things I look for in order to establish a successful partnership with a new client.
Stalled growth after a period of rapid acceleration
It's going to hurt to hear, but "building the plane while flying it" isn't a strategy when an organization experiences rapid growth built upon a shaky foundation. It may be time to press pause on doing everything at once.
High employee churn, multiple CMO / CRO
Has the organization seen quick turn at the Director or C-Suite levels? It may be time for an objective assessment of the Go-to-market teams and process.
Less than 70% of your sales reps are attaining quota
The root cause of sales teams consistently missing targets can be attributed to a number of issues such as: goals not realistically set on accurate forecast data, gaps in sales training and onboarding, misaligned sales and marketing goals.
Unable to report foundational sales and marketing metrics easily
Siloed reporting is indicative of misaligned processes across the organization. Misalignment of Go-to-market functions causes friction in an organization's ability to scale.
Open to doing what it takes to improve
RevOps has some cool elements, but most focus areas are on data / process / training & change management - the least sexy areas of what's required to grow when compared to the flashy sales teams. Organizations may have to focus on the mundane fundamentals to return to growth.